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TITLE SPONSOR STILL NEEDED! NOT TOO LATE AS HULL & SAIL SIGNAGE CAN BE ACCOMPLISHED DURING THE TEN DAY LAYOVER IN LANZAROTE, CANARY ISLANDS... Some interesting statistics about the value of the publicity generated by sailing events: In the 2000 America's Cup, the all-women team, America True, attracted 1.4 billion press impressions, 255 million in broadcast and 160 million in radio. Sixteen competitors entered the last Around Alone Race which started September 1998 in Charleston, South Carolina, USA. The media coverage of this race generated:
Kvaerner ASA, an international conglomerate that sponsored the Whitbread 60, Innovation Kvaerner, that competed in the 1999 Whitbread (now Volvo) Ocean Race. Reportedly the return on their investment in the sponsorship was a multiple on the order of five to six...$55 million dollars value of print, TV and radio exposure for a $10 million investment. The other benefit to sponsorship is team building and enhancing corporate morale. The EDS Atlantic Challenge Race website had an email clearing house where email was forwarded to and posted from the boats as they were racing. Here's a letter to the crew of Mike Golding's ECover, sponsored by a Belgian manufacturer & distributor of environmentally friendly cleaning products, soaps & shampoos of the same name, from one of their employees...
See how Ecover has used the images of the boat on its website, www.ecover.com. Kingfisher plc, one of Europe's largest retailers, sponsors Britain's Ellen MacArthur of Vendee Globe fame and also uses the boat's image on its website, www.kingfisher.com. We are working on some leads but if anyone has contacts to corporate decision makers or can otherwise help locating a corporate sponsor please let us know. The sponsor gets to name our boat & design the graphics with the name on sails & hull. Plus, the sponsor is featured on all Team US Challenge communications & gear and has rights to Gale & the boat's images for any type of promotional use. The sponsor will be featured at our booth at the Race Village, upcoming boat shows and waterfront festivals, at our speaking engagements, and on team gear. Or, if you know of any individuals who might be interested in becoming a patron for the only American woman to take on the challenge of doing a single-handed transatlantic crossing please contact them. Patronage is tax deductible through the EYC Foundation. SUPPORTING SPONSORSHIPS AVAILABLE TOO Anyone interested in a high exposure, multinational advertising and publicity opportunity, should contact us immediately. We have a very nice informational package in full color that is available and we have developed a variety of signage and branding opportunities at varying levels of financial commitment. Let us know if you would like one to make a presentation to any potential sponsors/patrons. Remember, it's not too late to have your organization represented at the Transat Racers' Village! Contact Kathy Weber, kathy@2001minitransat.com, or Pete Emens, for more information, pde999@aol.com. LONG TERM GOALS The 2001 Mini-Transat is the first stage of Gale's five-year solo racing program that will culminate in the 2006 Around Alone Race, the well known single-handed around the world race. After the finish of the Mini-Transat, Gale and Team U.S. Challenge will make the decision whether to compete in the Figaro solo races for 2002 or leap into an Open 50 racing program. The Figaro, sailed in 30' Beneteaus, is a series of short-handed point-to-point races from La Rochelle - Gijon, Spain - St. Quay Portrieux, France - Côtes d'Armor, France - Dingle, Ireland - Hendaye, France. The Open 50 program would concentrate on international off-shore races such as the Route de Rhum, Transat Jacques Vabre, Round Britain, and Europe 1 New Man Star. In 2004, we plan to commission an Open 60 for a venue of short-handed & Grand Prix events to complete Gale's training for the 2006 Around Alone. The Around Alone is the longest race on earth for an individual in any sport. Formerly the BOC Challenge, the Around Alone course spans some 27,000 miles of the world's roughest and most remote oceans. It is a grueling single-handed sailing race, one of the most difficult and dangerous ever conceived where competitors are both the captain and crew, pitting themselves and their craft against the elements, alone, and where the finish line is literally a world away. Compared with the nonstop Vendee Globe Race, the Around Alone has a much greater media, sponsor and public appeal because of its multi-leg structure and stopovers in some of the world's great cities. Also race rules allow for the sailors to make repairs to their yachts during stopovers and because of this, competitors push themselves and their yachts to the very limits of endurance and technology. TRAVEL PACKAGES Gale's niece, Tara, and her employer, Global Travel, present the following suggested travel packages for our Team and Gale's supporters: La Rochelle September 2001 La Rochelle was fabulous place to visit. Biggest marina I've ever seen--4,000 slips. In the heart of Bordeaux country, on the shore with beaches and buildings dating from the Middle Ages. Everyone was super friendly. Packages from $1800.00 per person double occupancy. Packages include airfare from Baltimore to Paris round trip, 10 days compact rental car, 3 nights hotel in Paris, 3 nights hotel in Bordeaux, and 3 nights in La Rochelle. Can be customized! Madrid/Lanzarote October 2001 Gale could use some helpers & moral support during the layover. Packages from $1700.00 per person double occupancy. Packages include airfare from Baltimore to Madrid and then on to Lanzarote round trip, 3 nights hotel in Madrid, 4 day compact car rental in Madrid, and 4 nights hotel in Lanzarote. Rio/Salvador da Bahia November 2001 Packages from $2500.00 per person double occupancy. Packages include airfare from Baltimore to Rio round trip, Brazil air pass, 3 nights hotel in Rio, 3 nights hotel in Salvador and 2 nights in the Amazon. [Ed. note: I visited Brazil in 1997 for the Penguin Internationals in Rio. Fabulous! Great beaches, food, music, shops! Salvador was the colonial capital of Brazil, like Annapolis--very historic--with restoration of old buildings, neat yacht harbor, beaches & shops. Adding the side trip to the Amazon...this package sounds like a winner!] All these packages can also be customized for individual preferences. Also, the La Rochelle In-the-Water Boat Show is the week before the start of the Mini-Transat for those interested. No visa needed for France, just passport. Contact Tara at Global Travel, 208-387-1000 ext. 2101, 208-338-6042 fax for specifics. Please support the following firms who have donated services and/or products to Gale's campaign (also see the full list of our suppliers):
We also want to thank Nancy Noyes for her work on our press releases and other media communications, Elvia Thompson for her website design and maintenance work, and Jeff Borland for website hosting. DONATIONS We are grateful for any financial support or simply your wishes for good fortune. Checks can be made payable to Gale Browning Ocean Racing, P.O. Box 4061, Annapolis, MD 21403. For fully tax deductible donations make checks payable to the EYC Foundation, (a 501(c)(3) organization), Attn: Women's Sailing, and mail/deliver to Eastport Yacht Club, 317 First St., Annapolis, MD 21403. Check out the EYC Foundation web page for news about their projects and their mission statement. YACHT CLUBS Eastport Yacht Club, Annapolis, Maryland, is the host yacht club supporting Gale's historic campaign. West River Sailing Club, located in Galesville on the West River has also joined the team. WRSC, founded in the 30s, has active racing programs for dinghies and big boats as well as a popular junior sailing program and a cruising schedule. We invite other clubs to join the team. VOLUNTEERS NEEDED Join us in La Rochelle for Transat Racers' Village and the start!! Hotels and airfare are a bargain right now! Gale's team, Team U.S. Challenge, also needs some helping hands to run the team promotional gear program and to coordinate our mailing program. In addition, we will need consultants, outfitters, and support staff for the Open 50 and 60 campaigns. If you can contribute your time & skills, please contact Kathy Weber, 410 263-5983. Cheers, Cheers, Kathryn
M. Weber, Project Manager If
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